From our humble little record shop in Birnam, Johannesburg, our businesses core activity was finding the best new music around the world to assist DJs in having the latest and greatest new tracks for their respective audiences. The natural progression was to share these songs with our audiences through compilation releases. Around this time the SCIM (Soul Candi Institute of Music) was born, our education arm that trained DJs and music producers. We were now active in the album releasing business as well as training some of the future hit acts we would grow to sign to Soul Candi Records. This lead us into the rights investment business focusing on 360° deals with artists who we saw opportunity to develop.
From Birnam, we made the move to Rosebank to grow what was then our vinyl business, turned into the rights business, leading to ‘Jozi’ becoming our new home for a few years. Over these years, many emerging as well as established talents were signed on a label and management basis. From Gold to Multi-Platinum, multitudes of awards including SAMAs and Metro FM Awards, the Soul Candi brand was entrenched by some of Mzansi’s hottest artists, DJs and producers that include Mi Casa, Cuebur, Crazy White Boy, Euphonik, DJ Fresh and Muzart to name a few. During this time Soul Candi Live was born – our eventing arm which allowed us to take what we do and share with our fans through creative experiences such as Spring Fiesta.
WHY THE CHANGE?
When reflecting on where we came from and defining our future path it became evidently clear that we came from a place where our daily focus was sharing the best artists and experiences with music fans. The music rights investment business while fun and exciting, had caused us to make family of a handful of acts while turning the rest of the artist community into our competitors. In getting back to our roots we concluded that the conflict had to go to allow us to get back to our reason for existing – celebrating the music industries finest with our loving fans.
This means Soul Candi will no longer be investing in artist rights.
With conflicts removed we are now ready to follow our new path…
Soul Candi Records: There is a flood of new music being released daily, Soul Candi will continue to identify and share the best of genre content via our compilations and digital media platforms to assist our fans in finding the latest and hottest tracks and artists.
Soul Candi Live: Having spent the past 4 years building and learning from our Spring Fiesta project, we are now ready to roll out more music festivals, sharing these amazing experiences with more fans in more cities.
Soul Candi Institute of Music: Our partnership with Boston has allowed us to assist in the development and growth of amazing artists such as Cuebur and we look forward to assisting in the development of the future generation of stars through education and training in our schools.
Soul Candi Fans: Over the years we have built an organic fan base through our digital and social media platforms, which was recently featured in the Top 100 music companies in the world based on social media community size. We will be investing in our community growth and engagement through these digital platforms as well as launching new initiatives to add value to our fans with incentives and experiences.
We made friends, we made family, the next step in our journey is designed to allow us to get back to choosing the entire African music industry as our family, together this makes us all – Happiness Dealers