Music Business

Course Code

MMB001

Personality Profile

Love of music, Entrepreneur, Passionate, Dedicated

Cost

R4350

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Outcomes

A working knowledge of the business side of the music industry
Understanding the history and formation of the music business industry
Understanding the various stakeholders within the music business industry
Understanding the roles of artists, producers, publishing companies, managers, agents, promoters and attorneys
Understanding of the roles within a record label
Understanding of the contractual landscape and framework
Understanding of the core concepts of copyright law, music rights & licensing
Understanding of the publishers role and music synchronization laws

Course Schedule

Week

Learning area

Learning outcome


1

History of the music business

Learners are introduced to the concepts of the music business

Learners are introduced to the era of the gramophone and the inception of the modern music industry

Learners are introduced to the era of the digital music revolution


2

Music business and the relevant stakeholders

Learners are introduced to music business

Learners are introduced to various stakeholders and their roles within the music business


3

Music business and the relevant stakeholders (continued)

Learners are introduced to roles within record labels

Learners are introduced to the role of music promoters and tour managers


4

Copyright law and its implications in the music business

Learners are introduced to the South African copyright act

Learners are introduced to the various concepts of music copyrights

Learners are introduced to music royalty concepts


5

Application of Copyright law, music rights and licensing

Learners are introduced to the various intricacies of mater rights and publishing rights and other types of licenses

Learners are introduced to the rights of ownership


6

Application of Copyright law, music rights and licensing (continued)

Learners are introduced to performance rights organizations and royalty collection agencies

Learners are introduced to licensing and master rights royalties

Learners are introduced to public performance of musical composition and sound recording


7

Publishers – understanding the intricacies of publishing and synchronization

Learners are introduced to the roles of publishers


8

Event management & The digital universe

Learners are introduced to event management

Learners are introduced to event planning and sponsorship proposals

Learners are introduced to Sales, branding and marketing strategies for the modern day artist

Learners are introduced to digital aggregators, streaming services and social media platforms


9

Revision

Learners are to do revision for the final exam


10

Final exam